The APAC Food and Beverage industry has become one of the most dynamic and fascinating space to keep an eye on, and the factors such as rising population, income levels, and ever-evolving tastes are giving rise to a plethora of new trends and product categories, in the region.
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Past research shows that there are now more than 4 billion internet users all over the world. More than 3.2 billion of these people are active social media users.
This may seem like a good thing for marketers. More users mean a bigger audience for your brand, right?
We hate to burst your bubble, but this may not necessarily be the case.
Content Shock, as coined by Mark Schaefer, is an existing phenomenon that is rooted on two things: the astounding and exponentially expanding volume of online content that we have today and the audience’s limited capacity to consume them.
Yes, innovative technology in our audience’s lifestyle have increased the market’s capacity to consume content. However, this rate has been consistently overpowered by the rate at which content producers launch material online. Let’s take a look at these figures as examples:
> Youtube: More than 500 hours of video are uploaded every minute (this is equal to 21 straight days of consumable videos launched every 60 seconds)
> Instagram: As of June 2018, there were 400 million daily Instagram stories users (this is more than the US population as of 2018)
> Facebook: 350 million photos uploaded on a daily basis
Just imagine how long it would take a person to view all this content in one sitting!
Content has turned into one of the most valuable tools for marketers. However, at present, content is already commoditized. And what happens when there is a surplus of content supply against the audience’s demand for it? As marketers, it will mean that we need to produce valuable content that stands out and makes audiences want to interact with us. We need to find strategically creative ways to boost organic consumption; and we need to explore tools that we can use to optimize results.
At the end of the day, the power to choose which content to consume is in our audience’s hands. Thus, we need to produce engaging materials that will make them want to invest their time and attention.
Vitamins by VCS is a series of vlogs/blogs that provide tips and hacks for growing a business and creating content for your brand. You can watch the full series by following us on Youtube (youtube.com/vitalstrats) or visiting our IG TV channel (instagram.com/vitalstrats).
Are you aware that you can be rich by merely finding bugs in Facebook applications? Do you know what the actual word google signifies?
Technology is constantly changing and evolving, ever wondered what was the first change that led to extensive changes happen.
Find all the answers to such Little Known technology Facts here!
Without further ado, let's dive into the article to further know about various technology facts that would make your geeky mind more educated.
• Internet's age can be tracked.
You can easily determine the age of the internet easily. It also helps you to compare ur birth year with that of the internet. So cool Isn't it! https://howoldistheinter.net/
• Printer's ink can be saved by altering fonts
Different fonts are created to depict different situations. Fonts may differ in their size and technique depending upon the message such as educating the consumer, interview, decorations, etc.
The theory is based on the assumption that if you are using inkjet printers with an old cartridge you can actually save up to 15 percent by using a lighter font. This can come in handy if you are mass printing and are low in ink.
• Black Box is orange in color
Flight Data Recorder (Black Box) is not black. It is actually colored Orange. The heat insulator paint used for the black box has orange shade. It is made orange so as to make it easier...
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Blockchain and bitcoin are interlinked, and blockchain has a multitude of other functions and uses. Sustainability is the ability to drive business process efficiently and transparently across industries which translates to better use of resources that creates value. In this context, blockchain and distributed ledger technologies (DLT) are one of the most powerful drivers for sustainability.
Blockchain can track the goods and services across the landscape in an automated fashion which allows data to be exchanged seamlessly. Traditional inconsistencies can be avoided with blockchain technologies. The whole process from fundamental issues to money laundering becomes 100 percent transparent and trackable.
Read More: https://goo.gl/9hihYB
The pharmaceutical industry benefits from blockchain as it can be used to track and record the movement of drugs and medication. When drugs are used illicitly, every packet of the drug can be monitored and traced at all times.
Blockchain: Complementing Threat Intelligence: https://goo.gl/DjpaUQ
Eliminating Healthcare Challenges with Blockchain: https://goo.gl/HMnqt2
Via Soviet Space (@soviet_space)
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